Over the years, blogging has gained a remarkable reputation as a profession. People assume that it is a good part-time income but no. Just like everything else, this also requires time, effort, and strategy. If you are negligent, you cannot achieve anything through blogging and it will just be a burden. Many people started blogging as a full-time career but not everyone is successful. Why is it that some people are doing better than others? After a lot of research, I came up with these basic strategies that you just need to promote your blog. Let’s read, shall we?
Make engaging content for your readers
What you post on your blog does matter. Let’s suppose, your blog is about real estate. Your audience will expect some unique content about real estate, common issues, and their solutions. Therefore, you need to carefully search for your topics. You must keep your audience in mind and have a proper understanding of their issues. You can send in surveys to better engage with your readers. After your analysis, you must select topics on public demand.
Moreover, consistency is important. You must keep searching for new content for your blog. You can also take content marketing courses; they will help you create amazing content.
Generate SEO optimize blog posts
Trust me on this one, because SEO is the present and the future. You must carefully research and generate keywords. The Search engine optimization will directly increase traffic to your website. It helps with the ranking, therefore; it is extremely important.
- Find the correct keywords and use them adequately.
- Write a short but catchy meta description and use your keywords in it.
- Add links about your website or other blogs.
- Use your keywords in the main headings as well.
There are many keyword generation tools for SEO. You can invest in any of them.
Turn occasional readers into subscribers
The best way to promote your blog is to have a commensurable audience. Many people will visit and read your blogs but you have to make them stay. One way to make it happen is an email list. When someone visits your blog, you ask them to drop their email if they want to stay updated. Then, you make a list and send them reminders whenever you upload a new blog.
Run your social media accounts
People engage with social media more frequently than websites. Hence, you must create and run your social media accounts. You can promote your blogs on Facebook, Twitter, and Instagram. This will help you secure more readers. You can add links to your social media accounts, so people can directly access your blog.
Answer queries on Quora and Reddit
Quora and Reddit are both great options to promote your blog for free. Every day, millions of people ask questions about different topics. You have to carefully search for questions relevant to your blogs and answer them. You cannot answer them directly with your blog link so it’s better to write a complete answer and refer them to your blog for more information.
Reach out to your local influencers
You need to target people who already have many followers. You can reach out to your local influencers or famous ones if you can afford them. Local influencers usually have a decent number of followers and they can promote your blog for a small price. They will post about your blog and its benefits so people will visit it. People usually follow these influencers so they do visit and follow.
Start a podcast
A podcast is an amazing way to promote your content. People love listening to podcasts and they don’t need to take out extra time for that. They do it while doing other activities like home chores and driving. You can talk about your blogs and share information.
Explore LinkedIn potential
LinkedIn can be a great platform to engage new people. It has outstanding potential. If you already have a profile, that’s great. If you don’t, you can easily make it and engage different people. Through LinkedIn, you can join different groups and share your blogs as guest posts. You can post about your blogs on different LinkedIn stories too.
Apart from these, your consistency of today will bear fruits for tomorrow. A great blog needs endless quality content. You have to carefully research and implement. A carefully planned strategy will help you increase traffic to your blogs and gain many followers.