How to negotiate a higher digital marketing salary?

June 16, 2021 | Carver Stephen | Courses For Business

How to negotiate a higher digital marketing salary?

While going for a job interview for a fresh new position, you may have many things on your mind. Job responsibilities, salary, and associated benefits drive to determine whether the job is right for you or not. Nobody switches to a job with less salary and benefits than the present one. Fresh out of college graduates should also think about giving their careers a kick-start by landing the right position with desired salaries and perks.

Negotiate a Salary Offer
Negotiate a Salary Offer

Working in the digital marketing field is no different than any other. Better salaries and benefits drive employees to switch digital marketing companies. While asking for the right salary is your basic right, you might not know how to do it. As a digital marketing strategy expert, you can put together a strategy to negotiate a salary offer with a little guidance.

Here is how to negotiate a salary offer that is right for you.

Do your research

If a new opportunity has shown itself to you, you should prepare yourself for it. Words won’t be enough to get the salary that you want. Combining communication skills with facts will put you in a better position. You should start with knowing your field, previous job, and the job that you are going for. Next, you should research the salary trends for digital marketers in your area. Now you need to decide how your previous job factors into your salary expectations. Your duties and responsibilities at the new job will also affect your salary expectations. Knowing what you will do for the company, whether you will work alone or with a team, the intensity of the work, and work-hours will also help you get a better estimation of your desired salary. While being interviewed, stick to the salary range that you have already determined and help the employers understand why you are worthy.

Don’t sell yourself short

The peripheral skills that you might have in addition to digital marketing expertise will play a huge role in deciding your digital marketing salary. Determine what you are bringing for the company that it doesn’t already have. The company might be lacking in Search Engine Optimization strategies or it might be years of experience in the concerned field along with entrepreneurial expertise and digital marketing courses that you have attended, if you are bringing something new, you are of huge importance. Your strategies and skills will help the company grow, land more projects, and attract more customers. 

Don’t Sell Yourself Short
Don’t Sell Yourself Short

Be your advocate

Confidence is the key to success in any industry. You should be able to communicate your demands to the employers to get them to offer what you want. Prepare yourself for the worst-case scenarios and put yourself in a better place to speak for yourself. Just because you think they might not offer you what you want doesn’t mean that you shouldn’t ask for it. Advocacy for yourself in front of the interviewers and don’t be afraid to put yourself first. The worst thing that they could say is NO. You will get many other opportunities but to be stuck in a job where you are not getting paid enough for your efforts is worse.

Communicate the reasons for a better salary

The new job might be in a place remote to your home or where you are living currently. Under such circumstances, new expenses and expenditures might be a problem for you. The average marketing salary might not be enough for you if you are relocating to a new city. Always ask for an amount similar to the upper range of your expected salary or one that is close to it. Don’t settle for less when you deserve more. Communicating the challenges that you might face to the employers will provide them with the context that they need to decide to offer you what you are expecting.

Communicate The Reasons For a Better Salary
Communicate The Reasons For a Better Salary

Timing is the key

If you are already doing a job and you are happy with all the other aspects except the salary, then you should do something about it. The first thing to do is find out the reason why they aren’t paying you enough. After that, work on your portfolio and learn new skills such as Search Engine Optimization or content marketing and impress your employers with it. Determine the right time to ask for a raise. An example of the right time is when the quarterly or annual performance reports are rolled out. Also, during an interview for a job, do not talk about salary until you are asked for it.

Timing is The Key
Timing is The Key