Psychology Based Approach To Marketing

Understand how your customers make decisions to create marketing that really works

Last updated 2022-01-10 | 4.3

- Find out why an understanding of psychology is the most powerful tool in marketing
- Learn how your customer's mind works and how they make decisions
- Understand how to apply psychological research to your marketing communications

What you'll learn

Find out why an understanding of psychology is the most powerful tool in marketing
Learn how your customer's mind works and how they make decisions
Understand how to apply psychological research to your marketing communications
Use a systematic
science-based approach to influence your customers

* Requirements

* There are no requirements for this course
* except a need to produce effective marketing and a willingness to learn.

Description

If you're not taking a psychology-based approach to your marketing, it means you're relying on guesswork and intuition to predict how your customer will behave.

Unfortunately, guesswork and intuition frequently turn out to be wrong - especially when it comes to understanding how the mind works.

Using the principles of decision psychology, this course will take you through how your customer makes decisions and how you can harness that knowledge to produce truly effective marketing.

I will show you how to use my exclusive "Should I? Would I? Could I?" model of decision-making to address each aspect of your customer's decision process and apply psychological insights for maximum influence.

This course will provide you with a systematic approach to marketing based on scientific research. Sign up now.

Who this course is for:

  • Marketing professionals looking to learn new skills
  • Entrepreneurs and business owners wanting to attract more customers

Course content

5 sections • 19 lectures

Introduction to Model Part 1: Should I? Preview 03:00

Getting Them To Like You Preview 05:47

The Story Of One Person Preview 05:37

What They Stand To Lose Preview 06:06

Reciprocity Preview 04:17

Introduction to Model Part 2: Would I? Preview 02:12

Confirm And Reinforce Their Worldview Preview 07:11

Small Actions First Preview 05:28

Social Proof Preview 03:38

Messenger Preview 04:03

Introduction to Model Part 3: Could I? Preview 02:09

Making It Easy To Understand Preview 04:08

Making It Easy To Decide Preview 04:09

Making It Easy To Stick Or Switch Preview 04:55