Successful Event Planning And Management

Plan, Manage and Execute highly successful events as an educated events professional.

Last updated 2022-01-10 | 3.7

- Excel at sponsorship sales
- Grow sponsorship funding by learning how to conduct a sponsorship inventory
- Learn the trade secret to writing compelling and targeted sponsorship proposals

What you'll learn

Excel at sponsorship sales
Grow sponsorship funding by learning how to conduct a sponsorship inventory
Learn the trade secret to writing compelling and targeted sponsorship proposals
Streamline vendor management and the vendor application process
Master communication channels with vendors to save you time
money & resources
Develop a volunteer retention programs to keep great volunteers coming back year after year
Create then execute cost effective digital and print marketing campaigns for your event
Learn the basics of branding or re-branding your event to attract attendees
Be prepared for the inevitable by learning to master operations management
Secure your event by learning to create effective contingency and risk management plans
Organize your event like a business by learning to write a business plan for your event
Define your events purpose by learning to write mission and vision statement
Guide your event through times of growth by learning to organize a strategic plan for your event

* Requirements

* It is recommended that students have a basic understanding of event planning prior to taking this course.

Description

  • Excel at sponsorship sales
  • Grow sponsorship funding by learning how to conduct a sponsorship inventory
  • Learn the trade secret to writing compelling and targeted sponsorship proposals
  • Streamline vendor management and the vendor application process
  • Master communication channels with vendors to save you time, money & resources
  • Develop a volunteer retention programs to keep great volunteers coming back year after year
  • Create then execute cost effective digital and print marketing campaigns for your event
  • Learn the basics of branding or re-branding your event to attract attendees
  • Be prepared for the inevitable by learning to master operations management
  • Secure your event by learning to create effective contingency and risk management plans
  • Organize your event like a business by learning to write a business plan for your event
  • Define your events purpose by learning to write mission and vision statement
  • Guide your event through times of growth by learning to organize a strategic plan for your event

Course content

6 sections • 38 lectures

Overview of SPONSORSHIPS Preview 00:53

SPONSORSHIPS: Sponsorship sales Preview 02:23

SPONSORSHIPS: Conducting a sponsorship inventory Preview 06:54

SPONSORSHIPS: Sponsorship fulfillment Preview 07:30

SPONSORSHIPS: Writing targeted proposals Preview 07:53

SPONSORSHIPS - QUIZ

This quiz is 3 questions long and is taken from the key concepts discussed in the the SPONSORSHIPS section of this course. 

Overview of VENDORS Preview 00:28

VENDORS: Vendor Management Preview 02:42

VENDORS: Vendor application processes Preview 10:13

VENDORS; Establishing vendor booth pricing Preview 06:47

VENDORS: Creating a vendor packet Preview 08:04

VENDORS: Providing vendor support Preview 06:51

VENDOR MANAGEMENT - QUIZ

This quiz is 3 questions long and is taken from key concepts learned in the VENDORS section of this course. 

Overview of VOLUNTEERS Preview 00:25

VOLUNTEERS: Volunteer retention Preview 03:19

VOLUNTEERS: Training and communicating with volunteers Preview 06:55

VOLUNTEER MANAGEMENT - QUIZ

This quiz is made up of 3 questions taken from the key concepts discussed in the VOLUNTEER MANAGEMENT  section of this course. 

Overview of MARKETING Preview 01:10

MARKETING: Branding your event Preview 04:03

MARKETING: Developing a marketing plan Preview 05:20

MARKETING: Digital marketing Preview 10:57

MARKETING: Print marketing Preview 08:47

MARKETING: Logo design Preview 02:11

MARKETING: Conducting a SWOT analysis Preview 02:44

MARKETING - QUIZ

This quiz is made up of 3 questions, taken from the key concepts discussed in the MARKETING section of this course. 

Overview of OPERATIONS Preview 01:08

OPERATIONS: Contingency planning Preview 05:32

OPERATIONS: Crowd control Preview 05:33

OPERATIONS: Risk Management Preview 02:54

OPERATIONS: Security Preview 03:34

OPERATIONS: Site Maps Preview 04:04

OPERATIONS MANAGEMENT - QUIZ

This quiz is made up of 3 questions taken from the content discussed in the OPERATIONS MANAGEMENT section of this course. 

Section 1: Overview of EVENT DESIGN Preview 00:26

EVENT DESIGN: Defining your event's mission Preview 00:44

EVENT DESIGN: Establishing a vision for your event Preview 00:42

EVENT DESIGN: Writing an event business plan Preview 00:48

EVENT DESIGN: Mapping out a strategic plan for your event Preview 00:55

EVENT DESIGN - QUIZ

This section is made up of three questions taken directly from the concepts discussed in the EVENT DESIGN section of this course.